One company, many brands Jul 8 Written by Robert Jones How do companies juggle multiple brands? Here’s a radio programme I made with Evan Davis, and experts Yana Ignatova from Johnson & Johnson and Ed Pilkington from Diageo. Robert Jones Previous Previous Business with soul Next Next Branding’s Copernicus moment
One company, many brands Jul 8 Written by Robert Jones How do companies juggle multiple brands? Here’s a radio programme I made with Evan Davis, and experts Yana Ignatova from Johnson & Johnson and Ed Pilkington from Diageo. Robert Jones