Idea for June 2023: corporate Memphis

My idea of the month is Corporate Memphis

Corporate Memphis: an unlikely pairing of two words, this is the ubiquitous illustration style used (in particular) by tech companies to look human, quirky and inoffensive. I hadn’t realised that this style is a thing, with a name, and even with an opposition: people against its attempt to sanitise corporate capitalism. A fascinating corner of the brand culture we all live in.

Image by Katharina Brenner, creative commons